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Someone reaches your service page with a problem in mind. They need to work out whether you handle it, what they would get, and what to do next.
Explain the service in terms a buyer would use. You can start with a simple page that answers the questions someone asks before deciding whether to contact you.
Name the buyer and the work
For a hypothetical document-formatting service, the opening could be:
I format existing workshop handouts for independent instructors. You receive an editable document and a PDF, with consistent headings, spacing, and page layout.
Change the buyer and deliverable to match your actual skills. Keep a broad claim such as “business solutions” out of the way of the details someone needs to assess the work.
Say who will benefit and what they need to have ready. If you work only with certain file types, platforms, languages, or subjects, put that information where the customer first encounters the service.
Explain what is included
The same page could explain:
- Included: formatting one customer-supplied document of up to six pages, an editable file, a PDF, and one collected round of formatting changes.
- Customer supplies: approved text and images they have permission to use.
- Not included: writing new material, translating it, or checking the subject’s technical accuracy.
- Timing: an agreed delivery window after the required files arrive, with current availability confirmed before booking.
Include the time zone you use for deadlines or appointments. If the work needs account access, describe what you will request and why. For a document project, an agreed file-sharing method may be enough. Request only the access needed for the task.
The FTC’s business-security guidance supports limiting access and keeping only the information needed. Your page should not promise security practices you have not put in place.
Explain how the price works
If the offer has a fixed price, show what that price covers and any applicable extra charges or taxes. Say whether a deposit is required and when the balance is due. If it needs a quote, explain the factors that change the fee and what information you need to price it.
If you use “From $200,” explain which version actually costs $200. Describe the extra work that changes the price so a customer can make a reasonable comparison before asking for a quote.
Check your assumptions with the project-price calculator, then write the customer-facing description from the agreed scope. You do not need to publish your entire internal calculation.
Show a sample, even if you are just starting
If you have no testimonials, show a sample you made yourself. Use your own material or invented information, and label it clearly as a practice project. Explain the starting problem, the changes you made, and the result someone can inspect.
For formatting, that might be before-and-after pages built from your own workshop outline. Keep the original visible so the reader can compare. Tell them which parts you produced. Do not attach a fictional customer quotation, borrow a company’s logo as an apparent endorsement, or imply the sample was commissioned.
The FTC says advertising claims should be truthful and supported by evidence. Describe the improvement someone can see in the sample. Claims about time saved, increased sales, or other customer outcomes would need evidence of those results.
Tell people how to get in touch
Identify the person or business doing the work. Provide a contact route you monitor, say what to send, and state a response window you can keep. For an initial formatting inquiry, the document type, page count, and desired date may be enough. Ask people not to send confidential material until you have agreed on a suitable way to share it.
A hypothetical service page, at a glance
For independent instructors
Give your workshop handout a clearer layout.
One existing document of up to six pages, returned as an editable file and a PDF.
- What’s included?
- Consistent headings, spacing, and page layout, plus one collected round of formatting changes.
- What do you supply?
- Final wording and images you have permission to use.
- What’s outside the job?
- New writing, translation, and technical fact-checking.
- How do you get a quote?
- Send the document type, page count, and desired date through the page’s contact route.
Use the first-offer worksheet if the page still feels vague. Then ask someone unfamiliar with the offer to read it and explain what they think they would buy, what is excluded, and how they would contact you. Their unanswered questions are a useful editing list. Once the page is accurate and public, you can also check how AI search describes the service.